Women entrepreneurs in solidarity
CECI is launching a reciprocal businesswomen mentoring program to pair Canadian and African/Latin American SMEs. This unique program, lasting 5 to 6 months, includes virtual mentoring sessions and a 4-week international stay with the partner company. When women support each other, society as a whole benefits!
Through this initiative, CECI aims to support women entrepreneurs who contribute to shaping their countries' economies by creating sustainable wealth for themselves and the women they employ and/or collaborate with.
In a reciprocal mentoring relationship built on listening, trust, intercultural approach and mutual respect, you will be both a mentor and a mentee. By embracing these exchanges, you will discover innovative business models rooted in international markets, thus propelling innovation.It is a great opportunity to share common challenges as businesswomen, while exploring different cultural realities.
By participating in this program, you will contribute to improving business models, increasing women's income and creating jobs. Let's build a future where female leadership transcends borders, creating a lasting impact on our communities and the business world!
The Women Entrepreneurs in Solidarity program offers a structured mentoring experience based on the learning objectives identified by the paired entrepreneurs. It may help you clarify your strategic vision for your business's growth and diversify your sources of funding. You will develop your abilities to seize business opportunities, network internationally and innovate to be prepared for the world of tomorrow. By developing your ability to interact in an intercultural context, mentoring strengthens your self-confidence and develops your ability to identify your individual strengths and learn from your mistakes.
In terms of business strategy, this program could improve your value offer, market segmentation, customer relations, local and international marketing and distribution strategy. It will also help you optimize your operations, partner network, organizational culture, environmental and social impact, as well as practices promoting inclusion and diversity in both human resources and marketing.
You do not necessarily need mentoring experience. Your entrepreneurial experience is what makes you the ideal candidate.
Specifically, the pairing takes place over a period of 5 to 6 months and involves a meeting every two weeks. Our team assesses the mutual learning interests of the applicants to create successful pairings. You will receive training before starting the program, followed by virtual meetings led by a program manager. Your international stay will last for 3 to 4 weeks and will be followed by digital meetings, an assessment and an impact report upon your return. An engagement activity of the business network completes this enriching journey.
The program includes an international stay for which participants are required to contribute $4,000 CAD. It is suggested to raise funds in whole or in part. A tax receipt is issued for the portion of the amount you have paid. CECI completes the financial arrangement for your participation through the granting of a pairing scholarship offered by philanthropic entrepreneurs.
A true nursery for growth and entrepreneurial success, this program awaits you to forge unique international connections.
During your tenure, you will have the opportunity to meet women leaders from international organizations, exchange best practices, share tools, gain international perspectives, discuss sectoral challenges, etc. This collaboration will enrich your understanding of international solidarity issues and contribute to creating equitable and sustainable impact.
Laurence Emerit has owned her sustainable development consulting firm in Quebec for many years. Driven by the desire to discover environmentally impactful business models elsewhere to stimulate her creativity and practice her Spanish, she joined the program in 2023. She was paired with Vivianna, a young dental professional who wanted to find a solution to the lack of eco-friendly maternal products in Santa Cruz, Bolivia. Laurence and Vivianna quickly developed a relationship based on their shared interest in innovating to democratize access to these products regionally. Vivianna introduced Laurence to sustainable products from Bolivian local knowledge, which inspired her to advise other similar businesses in Quebec. On the other hand, Laurence helped Vivianna implement an action plan to reposition her brand for better communication of its impact, as well as expand her distribution strategy while preserving her eco-responsible practices. Since then, Vivianna has expanded her presence to La Paz, El Alto, Cochabamba and Tarija, following a recommendation on production capacity.
“I met Viviana, owner of Wawita a Bordo, one morning in a university class where 'THINK DIFFERENTLY' was written, and an Oscar Wilde quote said: 'An idea that is not risky is hardly worth being qualified as an idea.' That foreshadowed our creative exchanges. My story with Viviana is a story of lasting friendship, beyond entrepreneurship. Thank you, CECI! ”- Laurence Emerit
Alejandra Marquez and Elfi Maldonado met through the program, due to their business model focused on Heirloom chocolate and their commitment to local producers. Based in Bolivia and Canada, they collaborated to exchange their skills in chocolate processing and marketing. Their partnership allowed Quantu to explore Bolivian cocoa and Saltus to improve its chocolate recipe, thus opening new markets and increasing production.
"One of the reasons for my trip to Bolivia was the presence of wild, native cocoa, an increasingly rare heritage. Working with this cocoa is an honour and a responsibility for its preservation. Despite the awards won by Saltus, my concern was to convey the importance of preserving its flavours. By exploring chocolates from other countries, I managed to connect with Alejandra, who shared her story and that of her team. Touched by their commitment, I felt the responsibility to promote the quality of Saltus." - Elfi Maldonado, Quantu